From The Daily Beast:
Several new companies, like the Beverly Hills-based Ad.ly, are facilitating the relationship between brands eager to jump on the social-networking bandwagon. “The beauty of Twitter is that everyone is an influencer in their own right,” said Sean Rad, Ad.ly’s CEO.
“Everyone is a content creator and holds a level of influence within their following.” He explains that the company is designing a “pricing algorithm” that assesses the value of someone’s audience depending on how many followers they have and how many of those people are actually listening, among other variables. Other reality stars, like Kim Kardashian’s sister Khloe, Kendra Wilkinson, and Lauren Conrad, can command anywhere from $5,000-$10,000 per tweet. Even a fake Twitter account for Twilight god Rob Pattinson can command anywhere from $1,000-$5,000 per tweet.
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