In this Maureen Dowd piece she actually hyperlinks to Cars.com, not sure why exactly. Sometimes a newspaper will and sometimes they won’t link out to companies. But a link from the NY Times is very valuable. It doesn’t mean that much to Cars.com, they’re already a big company, but a small site or blog, that link is worth a great deal – that site’s Google page rank will shoot up.
Gary Speed, 58, who works for McClatchy’s Cars.com unit, drove half an hour from Groveland, Calif., with his wife, Margaret, to celebrate her birthday. He’s considering gold panning “as another source of income because I’m going to retire soon.” He was intent on not losing the gold flakes in his sluice. “That can buy a can of cat food,” he noted.