That’s a big pile of money in just the sports niche:
Yahoo won’t release data on its sports unit, but it’s angling for a bigger piece of an estimated $1.7 billion in revenues for U.S. sports sites this year. With its audience up 35% from mid-2007, Yahoo Sports’ growth has attracted a deal with Major League Baseball to show games and an exclusive linkup with Turner Broadcasting, which supplies Yahoo with NBA and Nascar content and sells ads on those pages.