Yahoo Linking to Other Sites on Homepage
Yahoo has recently started to link out to some big sites on their main section of the homepage. Linking to articles from the NY Times, Wall Street Journal, other some smaller sites and magazines. Is this reciprocal linking? Are they getting links in return on these other sites or getting paid? Are these sites partners in some way with Yahoo? If not now, they will be after they see all the traffic they’re getting from Yahoo.
They’ve linked to some interesting articles that Yahoo visitors will like. but there must be some return benefit since some of these sites are getting a ton of traffic from this. And, now and again, they link to some smaller sites, and if the site isn’t aware of it beforehand, this link from Yahoo might just shut down or tie up their server.
What it does do is place a thought in the mind’s of the owners of these sites - hey we’ve got to do something with Yahoo or let’s write something about Yahoo. Or, let’s develop a partnership with Yahoo. The king of the early web, Yahoo, needs to make friends again with the Net. They started out as a directory, now it’s all about search, how can they become the authority site they once were - think this strategy is a good one - not only are they not being evil but they’re rewarding other sites and cultivating partnerships. Cool.
Update: Yeah, looks like Yahoo’s tagging the link their using, see the end of this link for instance, so they must be getting some kind of kick back from The Wall Street Journal in this case - if Yahoo befriends all the big sites on the Net, they can’t go wrong: http://online.wsj.com/article/SB120035992325490045.html?mod=yhoofront
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