Once you’ve created a site centered around something you’re passionate about or think is unique and not being done as well by another site, it’s time to promote the site. Try to syndicate content, submit pages that might be popular or unique to Digg, buy ad space on StumbleUpon or Adbrite, send out a newsletter, test some PPC traffic, post messages on blogs about your site, and so on. Experiment with your site and content that is unique, funny, strange, and or could become viral. Do some testing with relatively cheap traffic sources and see if you’re getting some viral traffic from these sources. Have your tried answering a question at Yahoo Answers and leaving your site’s URL? Have your joined a forum and responded and answered questions, left your site URL when appropriate? Don’t spend a bunch of money but do some small tests and then go from there.
