How do you come up with content for your site? Through sorting through popular trends and news and what your visitors tell you by what they type in to find your site.
It’s all in the stats and what your users are typing in to get to your site–you just need to expand the terms their finding your site for. Moreover, keep up with the latest trends and news that about your site or area. Business 2.0 has an article out about this very thing. Keep up with the pulse of your niche and find offbeat articles or stories that will grab people’s attention and you can piggy back some of the popularity of this topic. It might be a new movie coming out, a book, or a new feature of a site that people might not know about. Look over press releases, Google News, Digg, and other sites for the most popular articles. Seek out stats, records, first times, best times, highest scores, records, surprises, struggles, and stories that make headlines for your vertical. Does this touch on yellow journalism? No, you’re more looking for topics that you as the expert, your site as the expert, can post and inform your visitors and get traffic. Add your angle on the news. Why it’s important or what about it that’s interesting.