Why doesn’t a search engine locate the section of the page where the ‘word’ your searching for is listed–jump down to the words or section of the page where what your searching for is listed? Sometimes a page might not actually be relevent for the term your searching for, but that’s the page that comes up–define those pages so they do. As a marketer, as you scan your stats, those are areas of your site that you can expand or better define. Someone might search for a specific nutition fact and find your site randomly, a good reason to grow that section and offering on nutrition.
Could lie detector tests become some sort of directed machine that’s used to gauge the sincerity of a video of a politician let’s say. We are all good at judging whether something is real or genuine, are gut tells us. But, what if there was a way to gauge the vibrations in a voice, the emotion let’s say, and rank of speeches or performances. Along with most viewed, most emailed, there would be most real.
What gets the goose bumps going in someone when they see an actor put on a great performance or a powerful speech by a President? When have you heard one recently? Certainly, in film, it’s the collage of stimuli that creates the powerful emotional feeling. It’s not just the actors words but the music and images and story that creates the emotion. So it’s not so simple I guess but interesting.
I think search and tools on the web will become even more exacting and in a way simplified. We’ll have to scroll through less and less junk and will find more precisely what we’re looking for, whether it’s genuine or not.