For me, when I’m scanning a site, I don’t even see Adsense ads. Or I see them but ignore them, since they are ‘ads’. A search by someone I think is so much more about gathering information–looking at reviews, getting advice, comparing prices, window shopping, and figuring out what we want to buy. Where does Adsense fall into this? People definitely click on the ads but will this dwindle? What’s going to be the new, next type of ad?Â
I see some clever banner ads and click on them, just because the image is intriguing or pulls you in some how–a recent ad for chocalate, that showed you part of a women’s body in negligee, and you need to click to see more, sexy sells. But most banners I ignore, most ads period. As visitors and searches get more savvy and accustomed to certain times of ads what will happen. The next thing will come no doubt. Google is dynamic, and always improving their methods, running images ads and now videos ads within the Adsense network.Â
I think it probably comes down to the manner in which a publisher displays Adsense, how it meshes with a sites design, colors, and content. I think we just have to get more clever as the visitor gets smarter. I’m rambling but am interested in what the visitor ignores and reads when they scan a site. It’s all about the intention, are they looking to buy now, are they looking for information? I know people who go to the book store and look at or scan through books and then go buy them at Amazon. That’s the reverse, doing your research off line and then buying or finding the best price–the internet gives you so many options for sales and discount prices. Anyway…Â