The Beckham Effect
Compete.com has another interesting post on the rise of traffic to MLS.com after it was announced Beckham will be joining the LA Galaxy. Here’s a good indication of what effect he will have: The winter months are the off-season for the MLS and are annually the low point in traffic to its official site; yet once the breaking news was released on January 12th, traffic to mlsnet.com increased by 200%. More striking was the jump in traffic to the Galaxy’s team page - 2000%
Yeah, it will be interesting to see what the Beckham affect is on the MLS. I think a soccer league just needs to grow over time, with quality youth players becoming the stars, and teams forming devout and passionate fans since they’ve grown up watching the team.
The MLS also needs soccer specific stadiums, where 30K to 45K can sit very close to the field and enjoy the game, not be backed away because of a track, but a stadium designed for soccer. But, Beckham will come when he can still play, not as an old man. A cab driver told me Beckham is not a play maker, he’s no Maradona or Pele, but I said he’s a special player who does things in sublime fashion none the less. Watch this free kick…
So you are interested in the unique emotional reaction of David Beckham?
I think you mean the “Beckham Effect.”
Comment by dcuinCT — January 29, 2007 @ 1:59 pm