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I’m sure Yahoo could purchase the company for a good price right now since Adbrite is still growing but hasn’t reached a peak stage where they might not want to sell or it would be prohibitive to Yahoo. A purchase of the company would enable Yahoo to get their publisher’s program to the next level, or off the ground I should say, their ‘Content Match’ beta program, the answer to Google’s Adsense program.

I’d like to see a big company take over Adbrite and bring it to the next level, try to compete with Google. Right now, Adbrite is an excellent company but capable of so much more. One of the big issues with Adbrite is the lack of transparency in terms of where your traffic is coming from, how much US traffic exactly will you get? But that said, that’s why you can find great rates and make the most of it. I’d just like to see Adbrite, with the influx of money from a big company, offer more tools, stats, and layout options, become a great publishers option, on the level of Google’s Adsense.

As of December 2006, AdBrite served ads on 790,445,963 pageviews, from 30,667 sites.

I’ve used Adbrite a number of times as an advertiser, brokering offers and buying traffic for niche sites, and had some great success. They have a passionate team of people and they work with you rather than against, they try to keep you happy.  Plus, Adbrite allows you to test sites for one day, a week, a month, or even longer if you negotiate.  They’re not like other ad networks where there are minium buys and no way to gauge the quality of traffic.  Adbrite is a goldmine if you want to get a ton of cheap traffic.  Adbrite is a goldmine if you know how to broker offers.  Yahoo, with their new Panama platform, could make strides to catch up will Google with a purchase like this.  Game on.