Internet Marker

July 29, 2010

The Facebook Effect

Filed under: Uncategorized — imarker @ 7:12 pm

Really a great book and inspiring for anyone who’s trying to build a website or a company. The book goes through the whole story from Facebook’s creation in a dorm room at Harvard to its world wide growth and expansion.

Excerpt 1: The Early Days

In the first week of his sophomore year at Harvard, Mark Zuckerberg cobbled together an internet software program he called Course Match. The idea was to help students pick classes based on who else was taking them. If a cute girl sat next to you in Topology, you could look up next semester’s Differential Geometry course to see if she had enrolled in that as well. Hundreds of students immediately started using it.

His next project, in October, he called Facemash. Its purpose: figure out who was the hottest person on campus. He invited users to compare two different faces of the same sex and say which one was hotter. A journal he kept at the time, which for some reason he posted along with the software, suggests Zuckerberg got into this jag while upset about a girl. “______ is a bitch. I need to think of something to take my mind off her,” he wrote, adding, “I’m a little intoxicated, not gonna lie.” By the time the program launched, he had dropped the idea of also comparing students to farm animals. “Another Beck’s is in order,” Zuckerberg wrote as he continued his Facemash chronicles. By the time he returned to his room from a meeting the next day, his laptop was so bogged down with Facemash users that it was freezing up.

When he launched Facebook the following February (initially called thefacebook.com), it was a rudimentary site, but flirting on Facebook quickly became a sort of art form. One feature — the poke — made doing so absurdly easy. Poking was a particular fascination in those days, even among the supposedly sophisticated students of Harvard. What did a poke mean? Its indeterminate message was one of its appeals. Zuckerberg posted an insouciant answer on the site: “We thought it would be fun to make a feature that has no specific purpose… So mess around with it, because you’re not getting an explanation from us.”

At the end of the school year, Zuckerberg and his cohort moved their fledgling operation to a four-bedroom sublet house in Palo Alto, Calif., which became a combination home and office. Zuckerberg slept later than most — he seldom got to work in the equipment-jammed dining room before afternoon. His typical garb in the office was pajama bottoms and a T-shirt. When the software code-writing got intense, he was a taskmaster. If someone got hungry and wanted to go out for fast food, recalls a frequent visitor, “Mark would, like, pound the table and just say, ‘No! We’re in lockdown! No one leaves the table until we’re done with this thing.” Zuckerberg was determined to keep this ship moving forward, and he was more than happy to be the captain.

Read more…

July 13, 2010

Spain Welcomed Home in Madrid

Filed under: Uncategorized — imarker @ 4:50 am

Spain win the World Cup for the first time and 2.5 million people flooded the Madrid streets to celebrate.

June 9, 2010

World Cup Murals

Filed under: Uncategorized — imarker @ 7:09 pm

ESPN’s advertising campaign for the 2010 FIFA World Cup is a celebration of the World Cup and the host country, South Africa.

These promotional efforts include 33 original pieces of artwork — one for each participating country and one general World Cup piece. The look of each work was inspired by hand-painted African signage and movie posters. This hand-painted style can be found in the streets and townships across South Africa and the entire African continent.

World Cup Mural

June 6, 2010

World Cup Searches

Filed under: Uncategorized — imarker @ 7:31 pm

The 2010 World Cup is less than a week away:

One week left to go before the 2010 FIFA World Cup gets underway in South Africa and World Cup related searches in the US are increasing each week as we near June 11th. Search clicks increased 10% for the week ending May 29, 2010 over the previous week and 64% when compared to the week ending May 1, 2010.

Read more over at Hitwise…

May 15, 2010

Social Media To Explode During World Cup

Filed under: Uncategorized — imarker @ 5:33 pm

From CNN.com: Soccer fans have never been shy about expressing their opinions, but this year’s World Cup in South Africa — which will be the first of the “social media age” according to many — may see record levels of global interactivity.

Sites such as Facebook, Twitter and YouTube were in their infancy in 2006, when the last World Cup took place in Germany, but have since exploded in popularity.

Social media now connects millions around the world — 50 million tweets are sent daily while Facebook boasts more than 400 million active users — a development that will allow fans separated by distance to celebrate goals or critique referee decisions together online.

“Football is the world’s biggest sport, so the world will practically stop for the month of the World Cup,” Matt Stone, head of new media for world soccer’s governing body FIFA, told CNN.

“There will be so much more media consumed, used and published in 2010 than in 2006. Social media can bring fans closer together and give fans more opportunity to communicate with each other,” he added.

Read more…

May 7, 2010

Jim Cramer Saves the Market?

Filed under: Uncategorized — imarker @ 2:54 pm

Insanity in the stock market the past few days! Take a look at this video on CNBC with Jim Cramer.

I like Cramer. He's crazy but he says what he thinks and doesn't pull any punches. He used to run a hedge fun of course, so his concept of buying and selling stocks is not for the uninitiated. However, he's inspiring, whether you're buying stocks or building a business or whatever you're doing. Cramer is passionate about stocks and if you have that passion about what you're trying to create you'll be successful. He wrote an awesome book, 'Confessions of a Street Addict', but it's not just about the stock market but also about his struggles creating TheStreet.com and running his hedge fund. Cramer started out as a journalist, and always mentions living in his car for a period of time.

April 14, 2010

105 Million Twitter Users

Filed under: Uncategorized — imarker @ 4:52 pm

That’s a lot of people:

In kicking off Twitter’s Chirp developer conference, the company finally revealed its long mysterious registered user number, and it’s surprisingly large (based on some prior outside estimates): 105 million, or to be exact, 105,779,710, according to a slide showing behind co-founder Biz Stone during his opening remarks.

The growth’s not over either — Twitter says they’re still adding 300,000 users per day. Moreover, as many have speculated, most of Twitter’s traffic — 75% of it in fact — comes from third-party clients and applications.

Read more…

April 2, 2010

New MLS Soccer Site’s Taking a Beating

Filed under: Uncategorized — imarker @ 9:07 pm

Of course Major League Soccer wanted to get the new site up before the season started, and it looks like they rushed it, as many soccer fans are complaining that the site isn’t working properly and non too happy about.

The problems are so pervasive as to possibly be terminal. I wouldn’t be surprised to see MLS struggle through a year of this site before totally ditching “mlssoccer.com” and rebranding with something entirely new. At the very least there will be another redesign in the next couple years. The die has already been cast for this turd.

It’s obviously a huge undertaking, taking an existing site and turning it into a new domain. I don’t know if the MLS try to do it on the cheap or just ran into problems they didn’t expect. For me, the site looks sharp and very interactive, so it just might take some time to work out the kinks. However, first impressions are big, so they failed right from the start and that could hurt things in the long run.

March 13, 2010

Microsoft Employees Using iPhones

Filed under: Uncategorized — imarker @ 5:21 am

iPhone users at Microsoft:

Despite Mr. Ballmer’s theatrics, iPhone users are in plain sight at Microsoft. At the sprawling campus here in a Seattle suburb, workers peck away on their iPhone touch-screens in conference rooms, cafeterias and lobbies. Among the top Microsoft executives who use the iPhone is J Allard, who helped create the Xbox game console and is chief experience officer for the entertainment and devices division.

Nearly 10,000 iPhone users were accessing the Microsoft employee email system last year, say two people who heard the estimates from senior Microsoft executives. That figure equals about 10% of the company’s global work force.

Read more…

March 12, 2010

Display Ad Battle

Filed under: Uncategorized — imarker @ 8:10 pm

Google gains on Yahoo in race to win big display ad money:

Google is championing a new stock market-like system for buying display ads. Using its exchange, ad buyers and sellers are matched to ad spaces in a real-time auction. Ad buyers calculate how much they are willing to pay for a particular ad position on the fly, based on how likely the ad is to be seen by the types of viewers they are targeting.

Google released its new technology, called the DoubleClick Ad Exchange, in September. Yahoo has run its own exchange, called Right Media, for years, but has only recently begun to roll out real-time bidding.

Read more…

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